Who We Are





Flair Marketing and PR are Heather & Letoya, two smart, funny chicks with loads of experience in running successful businesses,
creating smart marketing solutions and drinking great coffee!

We LOVE getting to know the nitty gritty of your business and then using effective, creative, and flair-filled
on and offline methods to find your best customers and shout about how amazing you are.
Whatever your industry, we want to know more and share what makes you incredible – even if you don’t know what it is yet!

Letoya had been killing it, managing and growing a successful Toowoomba Photography business
with her partner for a decade but was passionate about helping more businesses with her
PR and Communication Degree – bad copy is her public enemy number one!
Heather had dabbled in a number of businesses and industries, refining and upgrading her skills
with a love of data, apps, and all things analytical. Individually they started helping a few friends businesses
develop and grow but their collaborative lunches grew more and more frequent until finally one day
Heather popped the big question:

” What if we did this together?”

And Flair Marketing and Pr was born!

Creating a perfectly complimentary Venn diagram of skills, knowledge and focuses, Letoya and Heather now
partner with small business owners to strategise & work out the best ways for them to
reach their niche & work smarter not harder.

Heather Woodcraft

Heather Woodcraft

Data Queen

Letoya Coates

Letoya Coates

Word Queen

Heather is a Kickass Online Marketer! Experienced with creating awesome marketing plans with a wide range of industries. She love getting to know you, your business and your goals to create the perfect mix of marketing and systems to make sure you’re ranking well and getting in front of the customers you want.

Heather has owned my own small businesses so she get it. You’re busy and stressed and just want to do the amazing thing that you do so well and have someone else, someone that you can trust, take care of shouting out to customers how awesome you are. That’s what Flair Marketing and PR does!

For over 10 years, Letoya has operated as Studio Manager for Toowoomba’s most successful photographic studio, Salt Studios. For 7 years, she was a regular writer/contributor for locally produced young girls magazine, Bella Rae and for 2 years she also held the role of Production Editor. Letoya’s degree in PR and Communications Studies combined with her extensive experience in team leadership, marketing, CRM systems, copy-writing, building client relationships and a range of administration duties makes her a hybrid of creativity, congeniality and organisation. Highly efficient and excellently communicative, she thrives under pressure and enjoys finding creative and efficient solutions and strategies for businesses building longevity and quality relationships with their client base. 

Flair Marketing and PR

Social Media Code of Ethics

From The Flairy Godmothers

We can do better, we can be better. Humanity at this time has incredible technology and Flair Marketing and PR believes in finding uses for this technology for the betterment of humanity, not detriment. 

For this reason, our digital marketing adheres to the following standards…

While we acknowledge these standards are not the answer to all problems in our current social platform climate, the Flair team is doing all it can to ensure we are moving in an ethical direction towards the improvement of positive connection, friendly diversity and healthy, informed community.