Whatever your business is selling, it won’t sell until you have a customer willing to pay for it. “Ummm, yeah?!?” I hear you say, but have you actually gotten specific about who you are selling to?
WHY DO I NEED TO KNOW MY IDEAL CLIENT?
So many business owners expect customers to find and come to them, then wonder why they’ve not sold anything. Or they pay for advertising via one platform and scratch their heads wondering why it had minimal effect.
THE PROBLEM WITH ASSUMPTIONS
Many small business owners operate with the assumption that their customers are the same as them – WRONG! Or they assume everyone wants their product-still WRONG!!
A super important building block of your business is to do an “ideal customer/avatar” exercise. That is, find the answer to the question, “If you could deal with one type of client for the rest of your career, who would that be?” Be specific-state their age, gender, marital status, any family? Their values, their ethics, the home they live in, the car they drive? What keeps them awake at night? Who do they like to hang out with? Where do they spend their time? You get a pretty specific client in this process & then you are able to find what platforms you need to use to be in front of them.
Need us to help you find your ideal avatar? Email us and we’d love to have a coffee and run you through the process!