What is PR?
PR stands for Public Relations.
The definition of PR has a hint in the name – it’s all about relationship!
Many have the misconception that PR is about crises management or having control of an organisation’s public image.
While this is included under the PR banner – it is most definitely not a comprehensive definition.
Public Relations is about building and strengthening the relationships that exist between company and client as well as company and affiliates.
It’s about playing the long game in business where the client-company or affiliate-company relationship has been built so strongly that should the unfortunate event of a crisis occur, the relationship is strong enough to handle it.
It’s setting the ground work for stability and faithfulness to exist long-term between a company and all it’s dealings.
While marketing is also very important in gaining the attention of potential clients, PR is vital in holding that attention and raising your organisation from good to great.
What Is SEO?
SEO stands for search engine optimisation.
SEM stands for search engine marketing.
On the face of it, SEO is a pretty simple concept. We make changes to your website to make it more attractive to search engines for specific keywords. Those search engines reward you with higher rankings.
Result: more people finding you means more revenue!
The closer you are to the top of the rankings, the more people see your website. It’s in the execution that SEO becomes more complex. You need a website that’s relevant to your niche and has a lot of authority. That’s what search engines like to see. Your site offers the answers to users’ questions and you’re a trusted resource for information.
In short, SEO is a blanket term that encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 90% of your customers use the internet to find products and services.
See our blog posts about 5 ways to improve your Search Engine Optimisation, then chat to us about how to rank even higher on Google and other Search engines!
When Can I Expect Results?
Unfortunately even Flairy Godmothers don’t have a magic SEO wand!
The time it takes to see improved results is dependent on a few factors:
- Competitiveness of your industry and keywords
- Domain age / authority, and whether the site has been penalised previously
- Previous optimisations
- The amount of quality content you create
Are Blogs Good For SEO?
Keeping your website updated with new, relevant and interesting content is one of the most powerful ways to impact your SEO ranking. New articles and blogs allow you to incorporate a range of relevant keywords that search engines love, and also tells Google more about who you are, what you do, and the sorts of products or services you offer. Finally, it gives people a reason to visit your website, click on multiple pages and stay longer – all SEO gold!
Are meta tags important for SEO?
Yes! But not all of them. There are four kinds of meta tags:
- Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
- Title Tag – The title of your page.
- Meta Description Attribute – A brief description of the page.
- Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.
Meta Keywords Attribute is outdated, and you shouldn’t worry about it. Your Meta Robots Attribute is most likely already set to “index/follow”. What we focus on is your title tag and meta descriptions, the title and blurb that shows up in the Google search results.
Are Backlinks important?
Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.
But not all backlinks are created equal! We help research, curate and attract backlinks that help improve your SEO score.
What is 'On-Page' SEO?
On-page SEO refers to tactics utilised on or within a website to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimisation, keyword optimisation, Schema markup, and more), but not external links and other external signals.
What Should I Focus On With SEO?
While it’s important to a certain extent, you shouldn’t be too fixated on how many visits you’re getting and first page rankings for meaningless keywords. You should care more about whether the visitors to your site are qualified prospects and if they perform your desired actions. AdVisible drives qualified leads to your site through a mixture of “money keywords” and “long-tail keywords” that will generate an increase in business sales.
more questions? get in touch.