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Flair Articles

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What are Analytics?

May15
OK – are you ready for a lot of nerdy talk about analytics? Analytics is an encompassing and multi-dimensional field that uses mathematics, statistics, predictive modelling and machine-learning techniques to find meaningful patterns and knowledge in recorded data. Today, adding powerful computers to the mix for storing increases amounts of data and runs sophisticated software algorithms – producing the fast insights needed to make fact-based decisions. Yay for science! All that to say, analytics is

How To Support Local Businesses through Covid 19

May13
In the coming months, businesses are going to become more reliant than ever on their digital strategy…. in many cases it will be the deciding factor in whether they make it through the tough times ahead.-Forbes Magazine Lush have just announced they are closing all their stores, all hospitality businesses and their staff are feeling the hit and many businesses are staring down an unprecedented situation of desperation and uncertainty. We’ve put together 10 suggestions

Traditional vs Digital Marketing

Apr13
Newspapers, flyers, business cards, radio ads… these traditional marketing methods have been around for decades and have many staunch advocates. But how do they stack up against things like Adwords, Facebook and Email Advertising methods? Online marketing is an umbrella containing Search Engine Optimization, Social Media Marketing, Blogging, Content Marketing, Mobile Marketing, Online Advertising, Email Marketing, Website Marketing, Viral Marketing, Video Marketing and so on. Traditional Marketing, in simple terms is any marketing done with

How Covid 19 is affecting Adwords campaigns

Mar31
Covid 19 is affecting most aspects of how we live, shop, work and socialise, sometimes in unexpected ways. Digital campaigns are not immune to this. While people are spending a lot more time online, the impact on click through rates hasn’t correlated to the upward swing of impressions. (In laypeople’s terms – just because there’s many people online, doesn’t mean it costs less to get Google to direct people to your website) Businesses in high

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The German Shopping Way

Mar03
I have a confession to make – I love shopping at ALDI! No – I am not in my 60’s and no – I am not a new Aussie (although these people are a HUGE part of why I love going to ALDI!) My hubby and I often joke – ALDI do not have customers, they only have advocates! Why? How is this warehouse so popular? You pay for your trolley, they sell seasonal products

old lady giving advice wisdom business

Are you the Yoda?

Feb25
When you tell your business’s story, how do you tell it? Let’s talk through a typical message that comes from most businesses. “Hello Customer! Oh you poor little damsel in distress – you have a problem A that we can help you solve. Allow us to be your Knight in shining armour and solve your problem A with our solution B!” Do you think this is what your client wants to hear? Who wants to