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Flair Articles

10 Way to keep your business open during covid19

10 Ways To Keep your Business Open During Covid19

Jul13
“In the coming months, businesses are going to become more reliant than ever on their digital strategy…. in many cases it will be the deciding factor in whether they make it through the tough times ahead.” -Forbes Magazine Lush have just announced they are closing all their stores, all hospitality businesses and their staff are feeling the hit and many businesses are staring down an unprecedented situation of desperation and uncertainty. We’ve put together 10

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Covid19 – Small business Public Relations 1.01

Jul13
The Flairy 3 C’s to help you respond to Covid19 in your small business.  CALM YOUR FARM Start with a headspace where you and your team can be proactive, not reactive. History shows time and time again, panicking has never helped anyone. As a leader in your business, you and those around you need calm. Take a breath, go outside and look up! Yes this is serious, but strong resilient small business owners can lead

Running her own online store

Facebook Catalogue Products as Scheduled Posts

Jul13
Facebook catalogue is a fantastic tool for online and ecommerce businesses, showcasing your products and letting people buy them straight through the Facebook platform. It’s an easy and smart solution, perfect for a whole range of products. Despite the benefits tho, I’ve noticed a major shortcoming: posting products as scheduled posts. Scheduled posts are one of my favourite, basic, Facebook business techniques. It’s the set and forget of business marketing. For products in a catalogue,

Fashion blogger on keyboard

5 things to avoid when opening an ecommerce site

Jul13
The below article is a fantastic insight into the common misconceptions of online stores by Ian Mills over at Huffington Post… After lengthy discussions with my support team, who work actively with over 500 new ecommerce businesses, we have unanimously agreed that these are the 5 biggest mistakes individuals and small businesses make when opening an ecommerce store. More importantly though, I am including here how to avoid these pitfalls so you can learn from

Daniel J Boorstin

Daniel J Boorstin

Jul13
Some are born great, some achieve greatness, and some hire Public Relations Officers

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Email Marketing: When / How / Why

Jul13
A lot of business owners mistake email marketing with spam, however dollar for dollar, email marketing is still one of the best returns on marketing investment. When managed well, a well curated database of emails is an incredibly powerful resource for your business. These are people that already know you, like you, and are interested in your product, they’re right on the edge of doing business with you and have asked you to keep in

Joe Chernov

Joe Chernov

Jul13
Good Marketing makes the company look smart. Great marketing makes the customer feel smart.Joe Chernov

Margaret Atwood

Margaret Atwood

Jul13
You’re never going to kill storytelling, because it’s built in the human plan. We come with it.Margaret Atwood

10 Proven, Easy Ways to Grow Your Business

Jul13
Want more customers? Who doesn’t! Try some of these ideas below and get growing in 2019! Affiliate Businesses Find non-competing businesses that cater to your target market and create a mutually beneficial offer. Win Win! Local News Winning Competitions, new product lines, opinions on local affairs – it’s all news. Get a contact at your local paper, radio or tv station and send them all the content you’ve got! Get Feedback Your customers know what

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Who Is Your Ideal Client?

Jul13
Whatever your business is selling, it won’t sell until you have a customer willing to pay for it. “Ummm, yeah?!?” I hear you say, but have you actually gotten specific about who you are selling to? So many business owners expect customers to find and come to them, then wonder why they’ve not sold anything. Or they pay for advertising via one platform and scratch their heads wondering why it had minimal effect. Many small

Is Your Website Responsive?

Jul13
You might have heard the phrase ‘Responsive Website’ before and wondered what it means or why it matters. Fortunately we’ve put together a quick overview to give you all you need to know about this important UX and SEO aspect of online life!   What does it mean? Responsiveness refers to how your website behaves on different devices or screen sizes. A responsive website will auto detect what device or screen dimensions it is loading

Social Media Influencer

Influencers vs Advocates

Jul13
Influencers vs Advocates It’s pretty common to hear of Instagram influencers now, people with thousands or hundreds of thousands of followers who charge to upload an image with your product or at your venue. It’s become the ultimate hipster dream to fund a life of high class travel and free luxury goods all with selfies on social media. To date, a growing number of people are either trying to or, already are, living this dream

How Does Google Rank My Website?

Jul13
When Google ranks your site, it looks for two things – authority and relevance. Let’s break this down to how it applies to small business…   AUTHORITY As humans, we instinctively appreciate that if we read something on the CNN or BBC websites, it’s more likely to be true than if we read it in some random blog. The reason is because these are authoritative sites and we are more likely to trust in their