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“FLAIR MARKETING AND PR RESTRUCTURE” New structure for Toowoomba-based marketing company Flair Marketing and PR is restructuring and the team is growing following co-owner Heather Woodcraft moving to Sydney. Heather will be moving to Sydney to be with family and will continue to work remotely for Flair while Letoya Coates will be taking over full management of the company. After 2 years of working together, building and growing the Toowoomba-based marketing company, Heather and Letoya are

Recommendations Reviews

Recommendations and Reviews

Recommendations and Reviews What's so important about reviews? Positive or negative, reviews are vital to any business. Whether well-founded or not, reviews give the general public an impression of your business. They are what we in the biz call “social proof”. Social proof is evidence given by others to prove your business’s worth. Some of these reviews may not be accurate (yes, that really sucks!) but keep reading – we’ll give you some tips how

Sarah Walker House of Quirk

Guest Blog: Sarah Walker | House of Quirk

Guest Blog Post: House of Quirk Owner of the House of Quirk, Sarah Walker talks of the importance of outsourcing what you don't know, in order do more of what you love! Hello! Sarah from the House of Quirk doing a blog takeover, because why not!Actually, more likely, because I’m a casual Flair client, and wanted to share what Flair do…from a client’s perspective. Before consulting a marketing firm, I assumed that marketing and social

Client Life Cycle Buyers Journey

The Buyer’s Journey | What Platforms When?

Which platform do I invest in and when? I'm so glad you asked! It all depends on your goals in.... What's a Client Life Cycle? (aka - Buyer's Journey) A Client Life Cycle (also known as Buyer’s Journey) is what the business world uses to describe the stages of the purchasing process. It’s vital to identify which part of the process your business is stronger in and which is needing attention so you don’t waste

Does my website need FAQs or a blog

Do I need FAQs and Blogs on my website?

The Value of FAQs and Blogs on your website So you’re building your brand spanking new website! Hooray!!  Then you get to the part of the website where you need to write blog posts and FAQs (the Frequently Asked Questions) sections.   So many questions…how many FAQs do you put on the website? How much information do you include? Does anyone normally read them? Is it even worth the time of doing a FAQs section?  Let’s

Search Searching Online Network Website

SEO Report

Search Engine Optimisation is the key to getting your website in front of potential clients – but how do you know if it’s working? Or what to do to fix it? Get our comprehensive, free, SEO report on your website now and discover insights about: Title and Meta Tag Rankings Keyword Consistencies and Performance Backlink Relevance Indexing Results Analytics and Social Linking User Experience Speed and Load Performance Security and Privacy Technology and Integrations PLUS

Categories : SEO

Flairy Christmas Opening Hours

~ Closed 17th Dec 2020, Reopening 11th January 2021 ~No matter how you slice it, 2020 is a year we are proud to have conquered. It’s been a roller coaster of highs and lows, but we’re honoured to have walked it with you all. We’re going to have some super exciting announcements coming in the new year….watch this space! But for now – Merry Christmas and Happy 2021, from the most kick-ass & creative marketing

businessman having fun dancing break dance in the office

Just because you can, does not mean you should…How outsourcing has changed my life!

Also known as… “My life changed the day I hired a cleaner” The hustle of owning a small business and still managing friends and family is a continuous juggle which can sometimes feel like a black hole of late nights on the laptop after the household is asleep, guilt beyond anything healthy, endless scheduling of social media posts, and temporarily medicating oneself with too much wine, coffee, pastries and chocolate. All to find you are

Social Media A Recipe

Social Media Posts – A Recipe

What goes into a good social media post? In 2020, being active in social media and online is about building relationships. Let’s be clear. Upping your digital presence will likely not get you sales the next day, or even the next week! It’s not a speed date, it’s a lifelong commitment! (Sorry to all that suffering commitment phobia out there, but if you are afraid of commitment, why are you owning your own business?) You

12 Marketing Mistakes you're probably making

12 Email Marketing Mistakes You’re Probably Making

An effective email marketing strategy is the cheapest, most productive marketing tools for ROI (Return on Investment). Every business should be actively building their database of customers and followers with this method. However, there are many common mistakes that can undo all the potential for return! 1. Too many Call to Actions Sign up here! See more information… Buy…Buy…BUY! While a “call to action” is necessary, it is also like the richest of foods –

Search Searching Online Network Website

How To Tell Google About Your Website

So you’ve got a new website…yay! But it doesn’t come up in Google results – boo!  Allow us to introduce a new tool to get your website out there… Google Search Console . You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. Google Search Console is a free service offered by Google that helps you

corporate social responsibility

Corporate Social Responsibility – putting your money where your business mouth is

2020 has so far been a heck of a year! With the response of corporations to the COVID19 pandemic, and the Black Lives Matter movement, it’s had me reflecting on Corporate Social Responsibly; what it is, why it matters, and how to do it right. What is Corporate Social Responsibility? Corporate Social Responsibility is concerned with the sustainability of an organisation over the long term. At its core, corporate responsibility seeks to add value to

Mark Twain

Mark Twain

Many a small thing has been made large by the right type of advertising.

Office workplace with keyboard, notepad and pen

AdWords Quality Score – What & How?

What Is It and How Can You Improve Yours? AdWords is an incredibly powerful and effective method of advertising to customers who are at the “ready-to-buy” stage of the purchasing funnel; this is exactly when you want your business to be in front of them! With a range of advertising products and placements ranging from YouTube videos, search results and placements on relevant websites, Google AdWords complicated algorithm knows what we’re thinking, what we want

The Work from Home Series…Expectation vs Reality

A Photographic Story of the work from home juggle with kids – Expectations and Realities! So early days in a new business, working from home is a bit of a normal. Add remote learning into this household and while I’d love to say the expectation is the reality, it rarely is! So my clever hubby from Salt Studios and I decided to use our isolation time to some creative purpose and have a little fun with what

Henry Ford