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Flair Articles

Social Media Posts – A Recipe

Aug07
What goes into a good social media post? In 2020, being active in social media and online is about building relationships. Let’s be clear. Upping your digital presence will likely not get you sales the next day, or even the next week! It’s not a speed date, it’s a lifelong commitment! (Sorry to all that suffering commitment phobia out there, but if you are afraid of commitment, why are you owning your own business?) You

12 Email Marketing Mistakes You’re Probably Making

Jul31
An effective email marketing strategy is the cheapest, most productive marketing tools for ROI (Return on Investment). Every business should be actively building their database of customers and followers with this method. However, there are many common mistakes that can undo all the potential for return! 1. Too many Call to Actions Sign up here! See more information… Buy…Buy…BUY! While a “call to action” is necessary, it is also like the richest of foods –

How To Tell Google About Your Website

Jul27
So you’ve got a new website…yay! But it doesn’t come up in Google results – boo!  Allow us to introduce a new tool to get your website out there… Google Search Console . You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. Google Search Console is a free service offered by Google that helps you

Corporate Social Responsibility – putting your money where your business mouth is

Jul21
2020 has so far been a heck of a year! With the response of corporations to the COVID19 pandemic, and the Black Lives Matter movement, it’s had me reflecting on Corporate Social Responsibly; what it is, why it matters, and how to do it right. What is Corporate Social Responsibility? Corporate Social Responsibility is concerned with the sustainability of an organisation over the long term. At its core, corporate responsibility seeks to add value to

Mark Twain

Jul20
Many a small thing has been made large by the right type of advertising.

Office workplace with keyboard, notepad and pen

AdWords Quality Score – What & How?

Jul13
What Is It and How Can You Improve Yours? AdWords is an incredibly powerful and effective method of advertising to customers who are at the “ready-to-buy” stage of the purchasing funnel; this is exactly when you want your business to be in front of them! With a range of advertising products and placements ranging from YouTube videos, search results and placements on relevant websites, Google AdWords complicated algorithm knows what we’re thinking, what we want

The Work from Home Series…Expectation vs Reality

Jul13
A Photographic Story of the work from home juggle with kids – Expectations and Realities! So early days in a new business, working from home is a bit of a normal. Add remote learning into this household and while I’d love to say the expectation is the reality, it rarely is! So my clever hubby from Salt Studios and I decided to use our isolation time to some creative purpose and have a little fun with what

10 Ways To Keep your Business Open During Covid19

Jul13
“In the coming months, businesses are going to become more reliant than ever on their digital strategy…. in many cases it will be the deciding factor in whether they make it through the tough times ahead.” -Forbes Magazine Lush have just announced they are closing all their stores, all hospitality businesses and their staff are feeling the hit and many businesses are staring down an unprecedented situation of desperation and uncertainty. We’ve put together 10

Top view working at desk with laptop

Covid19 – Small business Public Relations 1.01

Jul13
The Flairy 3 C’s to help you respond to Covid19 in your small business.  CALM YOUR FARM Start with a headspace where you and your team can be proactive, not reactive. History shows time and time again, panicking has never helped anyone. As a leader in your business, you and those around you need calm. Take a breath, go outside and look up! Yes this is serious, but strong resilient small business owners can lead

Running her own online store

Facebook Catalogue Products as Scheduled Posts

Jul13
Facebook catalogue is a fantastic tool for online and ecommerce businesses, showcasing your products and letting people buy them straight through the Facebook platform. It’s an easy and smart solution, perfect for a whole range of products. Despite the benefits tho, I’ve noticed a major shortcoming: posting products as scheduled posts. Scheduled posts are one of my favourite, basic, Facebook business techniques. It’s the set and forget of business marketing. For products in a catalogue,

Fashion blogger

5 things to avoid when opening an ecommerce site

Jul13
The below article is a fantastic insight into the common misconceptions of online stores by Ian Mills over at Huffington Post… After lengthy discussions with my support team, who work actively with over 500 new ecommerce businesses, we have unanimously agreed that these are the 5 biggest mistakes individuals and small businesses make when opening an ecommerce store. More importantly though, I am including here how to avoid these pitfalls so you can learn from

Daniel J Boorstin

Jul13
Some are born great, some achieve greatness, and some hire Public Relations Officers

E-mail @ symbol at the beach

Email Marketing: When / How / Why

Jul13
A lot of business owners mistake email marketing with spam, however dollar for dollar, email marketing is still one of the best returns on marketing investment. When managed well, a well curated database of emails is an incredibly powerful resource for your business. These are people that already know you, like you, and are interested in your product, they’re right on the edge of doing business with you and have asked you to keep in

Joe Chernov

Jul13
Good Marketing makes the company look smart. Great marketing makes the customer feel smart.Joe Chernov

Margaret Atwood

Jul13
You’re never going to kill storytelling, because it’s built in the human plan. We come with it.Margaret Atwood