My relationship with Social Media OK, full confession: once, at a workshop teaching small business owners how to do social media, I mentioned that I hate social media. Not my finest moment – I’ll admit! What I meant to say is that it’s a complicated relationship. There are things about my Instagram feed that I …
It’s complicated…how to balance your relationship with social media and small business Read More »
Which platform do I invest in and when? I’m so glad you asked! It all depends on your goals in…. What’s a Client Life Cycle? (aka – Buyer’s Journey) A Client Life Cycle (also known as Buyer’s Journey) is what the business world uses to describe the stages of the purchasing process. It’s vital to …
Also known as… “My life changed the day I hired a cleaner” The hustle of owning a small business and still managing friends and family is a continuous juggle which can sometimes feel like a black hole of late nights on the laptop after the household is asleep, guilt beyond anything healthy, endless scheduling of …
Just because you can, doesn’t mean you should…How outsourcing changed my life! Read More »
Back in the days when I first studied marketing and PR, everyone would assume they are the same thing (I have to admit, when I first started – I thought it too!). So here’s the difference between marketing and PR. Marketing is all about getting the message out there to get the sale, get the …
Congruence Being authentic in your business pursuits. Buzzwords happen a lot in the business world. A concept that has value and meaning suddenly gains traction, gets thrown around by influencers and becomes, well, a little tired and jaded. For example, as businesses juggled the “new normal” brought on by Covid19 lockdowns, how often did you …
Whatever your business is selling, it won’t sell until you have a customer willing to pay for it. “Ummm, yeah?!?” I hear you say, but have you actually gotten specific about who you are selling to? WHY DO I NEED TO KNOW MY IDEAL CLIENT? So many business owners expect customers to find and come …
Growing a Baby-Business through the Troubling-Teenage years. Puberty had hit! Something has happened in our house. Realistically, it has been building for a while, but it really hit home this week. My daughter was feeling anxious about a decision she had to make and we were chatting back and forth over cups of tea, when …
Snapchat and TikTok – seemingly the hottest apps right now, but how does that translate to marketing and digital advertising? I’m sure a lot of you would be surprised to hear that Google and Facebook are still dominating in that department despite threatening competition from the former. We’re going to break down both these giants …
Newspapers, flyers, business cards, radio ads… these traditional marketing methods have been around for decades and have many staunch advocates. But how do they stack up against things like Adwords, Facebook and Email Advertising methods? Online marketing is an umbrella containing Search Engine Optimization, Social Media Marketing, Blogging, Content Marketing, Mobile Marketing, Online Advertising, Email …
Putting your money where your business mouth is… (Editor’s note – this article was originally written March 2020, but – as you read this article you see we feel strongly that Corporate Social Responsibility is always a relevant subject despite the ebbs and flows of media and culture!) 2020 has been one heck of a …