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It’s complicated…how to balance your relationship with social media and small business

My relationship with Social Media OK, full confession: once, at a workshop teaching small business owners how to do social media, I mentioned that I hate social media. Not my finest moment – I’ll admit! What I meant to say is that it’s a complicated relationship. There are things about my Instagram feed that I […]

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Just because you can, doesn’t mean you should…How outsourcing changed my life!

Also known as… “My life changed the day I hired a cleaner” The hustle of owning a small business and still managing friends and family is a continuous juggle which can sometimes feel like a black hole of late nights on the laptop after the household is asleep, guilt beyond anything healthy, endless scheduling of

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Congruence

Congruence Being authentic in your business pursuits. Buzzwords happen a lot in the business world. A concept that has value and meaning suddenly gains traction, gets thrown around by influencers and becomes, well, a little tired and jaded. For example, as businesses juggled the “new normal” brought on by Covid19 lockdowns, how often did you

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Traditional vs Digital marketing

Newspapers, flyers, business cards, radio ads… these traditional marketing methods have been around for decades and have many staunch advocates. But how do they stack up against things like Adwords, Facebook and Email Advertising methods? Online marketing is an umbrella containing Search Engine Optimization, Social Media Marketing, Blogging, Content Marketing, Mobile Marketing, Online Advertising, Email

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