Back in the days when I first studied marketing and PR, everyone would assume they are the same thing (I have to admit, when I first started – I thought it too!). So here’s the difference between marketing and PR. Marketing is all about getting the message out there to get the sale, get the …
Congruence Being authentic in your business pursuits. Buzzwords happen a lot in the business world. A concept that has value and meaning suddenly gains traction, gets thrown around by influencers and becomes, well, a little tired and jaded. For example, as businesses juggled the “new normal” brought on by Covid19 lockdowns, how often did you …
Whatever your business is selling, it won’t sell until you have a customer willing to pay for it. “Ummm, yeah?!?” I hear you say, but have you actually gotten specific about who you are selling to? WHY DO I NEED TO KNOW MY IDEAL CLIENT? So many business owners expect customers to find and come …